Thread Assignment Example | Topics and Well Written Essays - 750 words

Thread - Assignment Example Thus, America was observed as a function of consciousness by the Frontiers (Shames, n.d.). According to Shames, America’s frontier provides opportunity and hence, brought the concept of more in order to bring about optimism and retain economic boom. Similarly, the typical consumer behavior suggests of engulfing more satisfaction. The greed for more beyond the satisfaction level of the consumers leads individuals and organizations of the country to be over ambitious for the achievement of goals and objectives. However, this over ambitious nature also leads to the creation of attitude amid people of the America. They had a notion that there is no worst thing than losing. Additionally, they developed an attitude of obtaining the optimum output from every resource (Shames, n.d.). Shames termed 1980s â€Å"an era of nostalgia† because prior to that period the young urban working people were considered as money-oriented. The sole motive of the people of America was that money is the ultimate requirement for them. Also it is to be noted that because of the greed for ‘more’ people did not adapt to e other values and desire that are essential for human being. People were less conscious of the personal lives and his/her social responsibilities. However, in the 1980s the people realized the importance of the social life through spending times with friends and family members. Moreover, in that era the coinage of the two terms namely, ‘hippie’ and ‘yippie’ was done. Thus, Shames rightly termed 1980s as â€Å"an era of nostalgia† (Shames, n.d.). Shames was ironical about the concept of ‘more’ from the American people. This is because he has been observing the people of America to be more inclined to the concept of ‘more’. The people in that period were so busy in their professional work that they had forgotten the social need and responsibility of every individual.